DA HAIR CARTEL

Where luxury is felt, not explained.

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TEMPTING TEXTURES.

Pink and purple fireworks exploding in a black night sky.
Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave Deep Wave
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Deep Wave
from $90.00
Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight Straight
Straight
from $90.00
Pink fireworks bursting against a black night sky.
Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly Curly
Curly
from $90.00
Pink and purple fireworks exploding in the night sky.
Pink and purple fireworks exploding against a black background.
Pink fireworks against a black night sky.
Pink splatter paint splashes on black background.
Pink and purple paint splatter on a black background.
Shop Our Hair

Our hair isn’t ordered blindly or sourced through middlemen. Founder and Owner, Russell Readus, personally travels to vendor facilities to inspect, verify, and approve every relationship. From texture consistency to ethical handling, each bundle and weave is selected with discipline—because luxury demands oversight.

Intentional Sourcing. Zero Compromise.

Behind the Cartel
A woman with long curly black hair and tattoos on her arm and shoulder poses on a black couch, wearing a tan sleeveless bodysuit, with cream-colored curtains in the background.
A young woman with long blonde hair, sitting on a dark sofa in a white sleeveless top and nude tights, poses with one leg crossed over the other. She has tattoos on her left arm and right thigh. The background features beige curtains and a large white vase on a pedestal.